How to write the perfect Instagram bio that will attract followers and customers? Here’s our advice!

Instagram Guides is one of those tools that almost no one uses, but every creator and expert should. Why? Because it allows you to build a strong image, sell products, attract customers—all without algorithmic stress. In this post, we will show you how Guides work, what to do with them so they don’t get lost in the depths of your profile, and how to earn with them—even if you’re just starting out.

Start with the first impression – why is your Instagram bio more important than posts?

Your bio is your digital business card – and often determines whether someone clicks “follow” or closes the profile. You can have great posts, regular Stories, viral Reels… but if your bio doesn’t clearly state who you are and what you offer, you lose a lot. On Instagram, no one has time for guessing – people look at your bio and within a split second decide whether it’s worth staying.

What has the biggest impact?

• Clearly defined specialization and target group – not “I help people,” but “copywriter for e-commerce,” “coach for women over 40.” 
• Specific value proposition – something that immediately tells what followers will gain from it.
• Link + CTA – not “link in bio,” but “download a free e-book” or “sign up for a consultation.”

Notice that even people with a small community can make good use of their bio – because a clear message matters, not the numbers. Your bio can convert better than the entire feed. Seriously. It’s there that it’s decided whether someone will stay with you longer – or disappear after 3 seconds.

What to include in your Instagram bio to attract people who will actually buy?

It’s not enough to write “I love creating content” – your bio must speak the language of benefits. People aren’t looking for your passions – they’re looking for solutions to their problems. That’s why your bio should show who you’re for, what you offer them and what they should do next.

In short: a good bio = hook + value + CTA. And all this in 150 characters.

What exactly can you add:

• role and specialization: e.g., “Instagram strategist,” “freelancer for online businesses,”
• for whom: e.g., “I help women 40+ get back in shape,”
• result: e.g., “earn $5k/month on Insta” or “effective sales copy,”
• call to action: “download the guide,” “book a session,” “click the link below.”

Sometimes a slight change in tone is enough for a bio to stop being a description and start acting like a magnet. Change “I help” to “I’ll show you how”. Change “Specialist” to “In practice, I’ve earned…”. People want to see what they get out of this relationship – give them that in the bio.

Good Instagram bio – how to write so that people find (and follow) you?

Instagram is now a search engine. If you don’t have keywords in your bio, you might be invisible. When someone searches for “online dietitian” or “gift ideas,” the algorithm is searching your “profile name” and “bio” sections. This means that every word in your bio should be chosen like an SEO keyword.

Start with the “name” field: instead of “Ania,” enter “Ania – dietitian for busy people.” This way, even if someone doesn’t know your nickname, they can find you.

Then in the bio itself:

• naturally weave in phrases that describe what you do (e.g., “earning on Instagram,” “content creator,” “online courses”),
• use the language your audience speaks – not “helping monetize creative potential,” but “I’ll show you how to earn on Insta,”
• avoid generalities – “help in development” is zero information.

If you treat your bio like mini-SEO, Instagram will do some of the work for you – starting to show your profile to those who are truly searching for you.

How to add a link to your Instagram bio that actually works and earns? 4 practices

You have only one clickable link – don’t waste it on just anything. The link in your bio is your chance to monetize the attention of those who are already interested in you. And that means it’s worth taking care of what’s behind it.

You have several options to choose from:

• Linktree – a classic, simple and quick, 
• Beacons – a more advanced tool that allows you to add a shop, ebooks, subscriptions, 
• Own landing page – the best solution for SEO and personal branding.

Regardless of the tool – the link should have a clear purpose:

• sale of a course, ebook, consultation,
• newsletter signup,
• redirect to a Space in RefSpace (if you don’t have one, it’s definitely worth considering!),
• portfolio or case study.

Also make sure  you explain in the bio what the link leads to. Not just “link in bio”, but for example, “🎁 Free guide – click below”. Only then does the link actually work.

A nice bio on Instagram isn’t enough – psychology and conversion are what count

Bio is not just appearance – it’s a message that either works or doesn’t. Often we see beautiful profiles with great photos, but… no results. Because even a perfectly formatted bio won’t help if it doesn’t clearly state what you offer and to whom.

Take a look at what works:

• specifics instead of generalities: “I help grow” vs “I help women 40+ lose 10 kg without gym,”
• numbers and results: “earn $5k/month” gets the job done,
• clear target groups: “freelancers who want more than $2k a month,”
• authenticity: “obsessively testing what works on IG – now sharing it with you.”

Build trust in a single sentence. If the reader doesn’t feel understood and intrigued – they won’t click further. And at the end of that path might be a purchase, collaboration, or signup to your Space.

Test, change, and earn – bio strategy on IG that works long-term

The perfect bio doesn’t exist – but there is a bio that you test and optimize until it starts working. Treat your profile like a landing page. Regularly check, what draws clicks, what converts, and what doesn’t work at all.

What you can test:

• different CTAs: “book a session” vs “download the template” vs “click and see,”
• order of information: role first or value proposition,
• emoji or lack thereof: may attract attention, or may distract,
• text length: short and to the point vs more descriptive.

Measure all this in Instagram Insights:

• how many people visit the profile,
• how many click the link,
• how many stay longer.

A good bio is a process, not a product. Review, edit, update. And watch as it turns into a sales tool – that’s exactly the point.

Set up your Space in RefSpace – and add it to a bio that earns

If you don’t have your own store yet, but want to earn on Instagram without the hassle of logistics, products, and a business – this is where RefSpace comes in. In RefSpace, you can set up your own Space (a profile/store) in minutes, choose products that fit your niche and… that’s it. Add the link to your bio and operate like a true contentpreneur.

You don’t need to have your own products – you can recommend the ones that already exist. You can earn from your materials (consultations, ebooks, PDFs), but also recommend other people’s products and earn a commission on each sale. All this without a company, without coding, without a warehouse.

Do you already have followers? Great. Show them something you truly love – and put a link to your Space in the bio. If your content works, that link in bio will do the job.

FAQ

Is it really worth spending time writing a bio? 

Yes. A bio is your digital elevator pitch – it works like an ad at a bus stop. If it’s good, people click and follow. If not – they scroll on.

How many characters does an Instagram bio have? 

150. It’s not much, so every word must make sense. A well-written bio includes a hook, value, and CTA – without any fluff.

What to write in a bio if I’m just starting and don’t have an offer yet? 

Focus on your mission, theme, and goal. For example: “📱 I educate about Instagram | I create content for micro-businesses | Join and grow with me 👇.”

How often should you change the bio? 

You don’t need to change it every week, but it’s worth updating it with every major campaign – new course, e-book, Space in RefSpace, promotion – all of it should appear in the bio.

Where to place the link in the bio if I have several things to promote? 

Use tools like Linktree, Beacons, or… RefSpace. You can put your Space in the bio and manage all activities there – recommend products, gather sales, redirect traffic.

Are emojis necessary in a bio? 

No, but they are helpful. They highlight the most important things, increase readability, and visually break up the text. Use them wisely – ideally 2–4.

How to measure bio effectiveness? 

Check Instagram Insights → Profile Activity. Review the number of link clicks, profile visits, and compare it to when the bio was changed. Does it work? Keep it. If not? Test the next version.

Is RefSpace an affiliation? 

No. RefSpace is a platform where you can sell other people’s and your own products without setting up a store or company. It’s not an affiliate network, but your place on the web – which you can link in the bio and casually earn from your content.