Not just viral – see how to earn on TikTok truly and regularly!

A few years ago, making money on TikTok seemed reserved for the biggest names. Today, all you need is a good idea, consistency, and knowledge of a few mechanisms to start earning even with a small audience. This post will show you how to make money on TikTok in 2025 – step by step, with examples and rates that really make sense.

How to Make Money on TikTok in 2025? Thresholds, Conditions, First Steps

To even think about monetization, you need to meet the basic conditions of the TikTok Creator Rewards Program. 

In 2025, it looks like this:  a minimum of 10,000 followers, at least 100,000 views within 30 days, being over 18 years old and having no violations of the terms. The program only operates in selected countries – including  the USA, the UK, Germany, and Japan.  Poland is not officially on the list yet, but creators often use alternative methods.

Good news? It’s no longer just a game for giants. You can quickly gain reach, and entry conditions are not outlandish. So if you’re wondering  if you can make money on TikTok, the answer is:  yes, but you need to know how to play it and where to click. Likes alone don’t pay – algorithms and billing systems do.

Making Money on TikTok: Creator Rewards – a New Program That Really Pays

Creator Rewards is a newer and more profitable version of the former Creator Fund. The difference? The rates. In 2024, you could earn $20–40 per million views. Now it’s $400–1000, provided that your videos are over 1 minute long and original. It’s a huge change that makes earning on TikTok really make sense – even for creators with moderate reach.

Money from TikTok is paid through an internal system and goes to an account you connect in the Creator Center. Importantly:  one viral video might be enough to get into the program. But to earn regularly, you must publish systematically and maintain good retention metrics.

LIVE Gifts, Tips, and Diamonds – How to Earn on TikTok Live Streams?

Live streams are one of the most underrated ways to make money on TikTok. During a live, viewers can send virtual gifts – the so-called diamonds, which you later convert into dollars. The conversion rate is: 1 diamond = 0.005 USD, and TikTok gives you about 50% of the value after fees.

In practice? Creators with a loyal community can earn from 100 to even 5000 USD per stream. It all depends on the engagement and topic. People pay to have their comment highlighted, to get a response, or simply out of affection. So if you’re wondering how to make money on TikTok – try going live. It’s not only good content, but also a tangible source of income you can activate instantly.

Affiliate Marketing and TikTok Shop – Earning Without Creating Your Own Products

Don’t have your own product? No problem. With TikTok Shop, you can earn by selling other people’s products. Just add an affiliate link to the promoted product – and every sale through that link earns you a commission. Rates? From 5 to even 80%, depending on the brand agreement.

It works perfectly with trends – e.g., #TikTokMadeMeBuyIt. You showcase a product, do a simple review, post a link… and watch what happens. It’s a great method if you’re just starting out and want to begin earning on TikTok without investment in stock, production, or an online store.

As of May 2025, TikTokShop is not yet available in Poland, but RefSpace is already available, which offers even more possibilities, as you have your own Space with products, a shop, and videos and can refer your fans to you, staying in touch with them. 

How to Earn on TikTok? Collaborations with Brands and Series – What Pays Off with a Small Community?

Even with 10,000 followers, you can get paid collaborations. TikTok has its own platform – Creator Marketplace, which connects creators with brands. Micro-influencers (10–50k followers) can earn 100–500 USD per post, while larger accounts can earn even several thousand.

A new feature is the TikTok Series – paid video cycles (e.g., mini-courses), for which viewers pay from 1 to 189 USD. It’s the perfect option for educators, trainers, artists. You don’t need millions; all you need is knowledge and a well-designed series. This is how earning on TikTok looks today, which is not based solely on virality.

How Much Can You Earn on TikTok? Examples of Rates and Actual Ranges

You can earn on TikTok – and quite a bit. However, it’s not a “flat rate” payout system. The niche, content length, viewer location, and your activity matter. Example: 1 million views = 400–1000 USD (in Creator Rewards). Add to that affiliation, tips, collaborations – and it becomes a substantial monthly income.

Creators with 100k followers, who are active on LIVE and have a TikTok Shop, can earn from 3000 to 10,000 USD monthly. And these aren’t exceptions – this is the result of a well-organized strategy. The key is diversification: don’t rely on just one method and combine earnings from different sources.

From Reach to Revenue – How RefSpace Can Help Before You Join TikTok Programs?

If you don’t have 10k followers yet or don’t meet TikTok’s requirements – that doesn’t mean you can’t earn. RefSpace allows you to create your own Space, which is like a mini-shop with recommended products that you like and use. You can upload both other people’s products with commissions, as well as your own courses, e-books, or 1:1 consultations.

Then you create short videos on TikTok, link to your Space (e.g. through bio or comments), and every sale through your link generates revenue. You don’t need a company, invoices, logistics, or contact with the customer. RefSpace handles all the technical aspects, and you focus on what works: namely, good content and a loyal community.

This is a perfect solution if you want to start earning on TikTok from level 0 and not wait months for acceptance into programs. RefSpace allows you to monetize every material, even if you don’t have a large reach yet.