TikTok Shop – how to start selling products directly in the app?

TikTok Shop is not just an addition to TikTok. It is a completely new way for people to purchase products – without leaving the app, without opening a browser, without leaving the scroll. They buy when they are most engaged. And that’s why conversions here are up to 10 times higher than in traditional e-commerce.

If you sell products and are not yet interested in TikTok Shop – in 2026, you may not catch up with those who started earlier. This guide will show you how to start even if you’re from Poland and don’t have official access to the platform yet.

TikTok Shop opens a new era of shopping – how this system works and why e-commerce won’t return to the old ways?

TikTok Shop is not just another addition to the app. It is a fundamental change in the way people buy online. Instead of sending the user to an external store (where up to 80% of potential customers are lost along the way), TikTok allows for purchase directly from a post, video, or live stream. Everything happens in one place — where the customer is already spending time.

This is how it works:

• the viewer watches the video,
• sees a product that interests them,
• clicks the cart icon,
• buys without leaving the app.

No logging in, no re-entering data, no frustration. Precisely these things often killed conversion in traditional e-commerce. For sellers, this means 5-10x higher conversions and the ability to build a store without creating a website.

Is TikTok Shop operational in Poland? How to prepare before the platform officially launches here

At the time of writing this article (end of 2025), TikTok Shop is not yet officially operational in Poland. But that doesn’t mean you should wait with folded hands. On the contrary. Poland is on the list of countries where implementation is planned, and everything indicates that it will happen by mid-2026.

What can you do right now?

• build a community around your profile (followers = potential customers),
• test sales video formats (unboxings, GRWM, reviews),
• establish relationships with influencers,
• prepare the backend: return system, logistics, inventory management,
• participate in affiliate programs in markets where TikTok Shop is already operational (e.g., UK, USA).

Thanks to this, when TikTok Shop officially debuts in Poland, you’ll be six months ahead.

How to set up TikTok Shop step by step – settings, verification, and pitfalls that stop new sellers

Setting up TikTok Shop is not difficult, but the devil is in the details. Many creators and companies fail verification due to the simplest mistakes. That’s why it’s worth knowing what to expect.

1. Registration of an account in TikTok Seller Center (https://seller.tiktok.com)
2. Choosing the country and type of account (personal vs business)
3. Weryfikacja dokumentów:
   • for individuals: passport/ID + selfie
   • for companies: KRS/CEIDG + NIP + bank details
4. Store configuration: name, categories, shipping and return addresses
5. Entering bank details for payouts
6. Acceptance of the terms of service

The entire process usually takes 2-3 working days but may be extended if the data does not match or the document is unreadable. Make sure you have all the data ready before you start to avoid unnecessary delays.

Adding products to TikTok Shop – manually, automatically, or through integration? What to choose and when?

TikTok Shop offers several ways to add products. Which one you choose depends on how much inventory you have and how much you want to automate the process.

Option 1 – manual addition – ideal for small shops with 1-10 products. You add the product like in a classic CMS: title, description, images, price, SKU, stock levels. Simple, but time-consuming.

Option 2 – CSV import – for medium and large sellers. You fill out an Excel template with product data and upload it to the system. Requires preparation, but saves time with a large number of SKUs.

Option 3 – integration with Shopify, WooCommerce, or Amazon – the fastest method if you have a store on one of these platforms. TikTok Shop automatically synchronizes products, stock levels, and prices.

Option 4 – mobile app – you add the product straight from your phone, taking photos on the spot. Great for small vendors or testing new SKUs.

Option 5 – dropshipping integration (SUP, Spocket) – you don’t physically hold the products, but sell and fulfill through a partner. Ideal for creators looking to monetize content.

Starting with a few bestsellers? Manual addition will suffice. Planning for 100+ SKUs? Opt for integration or CSV.

Three sale formats on TikTok Shop that actually make money – video, live, and catalog. Which will get you your first orders?

TikTok Shop is not just a “buy now” button – it’s 3 sales formats:

1. Shopping video – classic TikTok video with a product link added (cart icon in the corner). Works best as a demo, unboxing, review, or “before/after”.
2. Live shopping – live broadcasts with the ability to add products to the stream. Here, conversions can be 10x higher than in video.
3. Product showcase – “Shop” tab on your TikTok profile, catalog of all your products. Perfect as a supplement.

In practice: start with video, then test lives. A showcase is always worth having active – even if you’re not hosting lives yet.

How to sell on TikTok Shop without burning your budget – practical strategies that boost conversion up to 10x

Rule #1: Create videos that sell – not just inform. TikTok Shop videos should have:

• a hook within the first 3 seconds
• a problem (that the product solves)
• a solution (how it works)
• social proof (“1000+ people already bought”)
• CTA (“click the cart!”)

Rule #2: Publish regularly and analyze. 3-5 videos a week + 2-3 lives is standard. Check what works and do more of the same.

Rule #3: Collaborate with creators. An influencer in your niche can sell more than 10 ads.

Rule #4: Add promotions – discount code, flash sale, free shipping. People love a sense of bargain.

How much can you earn on TikTok Shop and what really eats into the margin? Sample calculations without the gimmicks

Earning on TikTok Shop looks great… until you calculate the commissions. Here’s how it might look:

Product: $50

• TikTok commission: 6% ($3)
• influencer commission: 20% ($10)
• product cost: $15
• shipping: $5

Profit: $17 per item. For 100 orders – $1,700.

Sound good? Yes. But only if you have sales continuity, a well-optimized video, and don’t overspend on ads.

Start with your Space on RefSpace

If you want to sell products that you really use – you can do it now on RefSpace. It’s the first platform in Poland that allows creators to recommend tested products in video form.

You set up your Space, upload recommendation videos, attach links – and that’s it. It’s your personal catalog of things you like. The community watches, clicks, buys. No intermediaries. No commission on clicks. With real impact on conversion.

FAQ

Can I sell on TikTok Shop from Poland?

Officially not yet. But you can operate as an affiliate or register a shop, for example, in the UK and test solutions.

How much does it cost to set up a TikTok Shop?

Setting up an account is free. TikTok charges a commission only on sales.

Do I need to have a company to sell?

No – you can also operate as an individual (you only need an identity document).

Can you earn money on TikTok Shop without paid ads?

Yes – if your content goes viral, you can have high sales just from organic traffic.

Which product sells best?

Practical gadgets, beauty, fitness, home accessories – everything that can be shown in action and solves a real problem.