Who is Colorowyy? From Absurd to Activism – Discover the Voice of the Youth!
Who is Colorowyy? This question is asked not only by teenagers scrolling through TikTok but also by marketers, teachers, and parents who stumble upon his content by accident – and stay longer. Patryk Zapała is not just a creator with viral skits. He is the voice of a generation that speaks openly, is not afraid of taboo topics, and can evoke laughter, emotion, and reflection in a single video. In this post, you’ll find out why his style works, what sets him apart, and how he built one of the most engaged communities on the Polish internet.
From TikTok with Cabbage to the Voice of the Young Generation – How Did Patryk Zapała’s Story Begin?
Patryk Zapała, now known as Colorowyy, did not plan to become an influencer with millions of reach. It all started rather… accidentally. He uploaded his first viral TikTok while still in middle school – a video with… cooked cabbage and a joke that spread across the internet faster than he expected. But it wasn’t about the meme, it was about people connecting with his energy, his way of speaking, and the fact that he wasn’t trying to be someone else.
Colorowyy quickly realized that authenticity in social media is the most valuable currency. You don’t need perfect lighting settings or editing studies to reach viewers. You just need to have something to say and say it in your own language. Since then, he started recording regularly, talking about school, friends, life situations – but all in the form of short, witty TikToks.

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Today, a few years later, Patryk has collaborated with big brands, participated in social campaigns, and has hundreds of thousands of followers who genuinely engage with his content. But despite his development, you can still see the same guy – a bit ironic, very honest, unpredictable, but always real.
Skits, Absurdities, and Authenticity – What Makes His Style Flawless?
Colorowyy’s content is like his nickname – colorful, contrasting, and intentionally outside the boxes of what is “proper” in influencing. Patryk doesn’t strive for polished lookbooks, doesn’t record well-thought-out voice-overs, and doesn’t introduce the viewer with a 30-second intro. Instead – he makes videos that are totally “his”. Sometimes funny, sometimes seemingly chaotic, but always hitting the mark.
What sets Patryk apart is the ability to create “scenes from life” that are both light and… painful. He parodies typical teachers, school absurdities, peer relationships, and at the same time shows his own perspective – often marginalized by the mainstream. He doesn’t say how it should be. He simply shows how it is – and it works.
It’s no accident that his materials gather millions of views and hundreds of thousands of likes. Not because they’re perfectly produced. But because people feel that in those few seconds, there’s truly a piece of their own reality. It’s this mix of brilliance, distance, and courage that makes Colorowyy a character worth listening to.
1.6 Million on TikTok, 250k on Insta – Where Does Patryk Zapała Operate Today?
Colorowyy didn’t stop at one channel. His main platform is of course TikTok, where he has amassed over 1.6 million followers, and individual videos approach 10 million views. But he is also increasingly expanding Instagram, where over 250k people follow him – and it’s not just a repost of TikTok content, but a fully-fledged channel for communication and expression.
On Instagram, Patryk shows more of himself “behind the scenes”. There are stories from campaign backstages, longer talks than TikTok’s 60 seconds, reflections on life and reactions to current topics. Additionally, there’s a growing presence on live shows – it’s there that his relationship with the audience is most strongly felt. There’s no creator-fan barrier here. Rather a friendly exchange of words, often with a very emotional load.
Besides that, Patryk is also developing on RefSpace – creating his own place where he combines content with the possibility of supporting him, contact, and potential collaborations. It’s a wise step, considering his reach and influence. Because Colorowyy is not just a creator with fleeting hype. He’s a character with huge long-term potential.
Instagram: Not Just Backstage – How Does Colorowyy Use Platforms for Conversations, Not Just Reach?
On Instagram, Patryk Zapała, also known as Colorowyy, goes beyond classic TikTok content and he does it wisely. His feed doesn’t resemble an advertising catalog – it’s very human, dynamic, and at times even emotional. Here, it’s not just about “looking nice”. It’s about the feeling that you’re close – that you’re talking to a person, not a brand.
Colorowyy regularly asks questions in stories, conducts Q&A sessions where he’s not afraid of difficult topics. This is where he tackles issues related to identity, mental health, growing up. He does it without pathos, but with authenticity that hits harder than perfectly written posts. For many young people, his profile is not just entertainment, but also a space where they can feel understood.
In a world where Instagram can be superficial, Colorowyy sticks to his formula – slightly sarcastic, yet engaged. And that’s why his stories gather thousands of replies, and the comments are genuine, effortless. It’s a community built on trust, not just pretty pictures.
Campaigns, Collaborations, Creative Hairstyles – Colorowyy as the Face of Fashion and Beauty Brands
Over time, his authenticity was also noticed by brands. But not all – because Patryk doesn’t agree to everything and doesn’t promote just anything. That’s why when a collaboration does occur, it’s clear that it is well-thought-out, fitting his style and… often with a sense of humor. Because even in advertising collaborations, Colorowyy remains himself.
Among his campaigns were actions with clothing brands, beauty companies, and even lifestyle products. But the key is the form – Colorowyy doesn’t show “pretty” things. He shows things that amuse him, inspire him, fit his story. For example, hairstyles with colorful strands, which became his trademark, were part of a larger collaboration with a cosmetic brand. And it wasn’t fake – it was just his style.
It’s worth noting that Patryk doesn’t sell dreams of luxury, he shows life as it is. And that’s why brands that choose to collaborate with him gain more than just numbers – they gain credibility.
Colorful Honesty That Inspires – How Does Patryk Build His Community?
What Colorowyy does can’t be described in just one word. Because he doesn’t just make you laugh, he doesn’t just educate, and he doesn’t just inspire. He combines all these elements in a way that for many young people is the first voice they can truly relate to.
Patryk doesn’t create distance between himself and his viewers. He’s not an “influencer with a big E”, just a TikTok guy who has something to say and who knows that sometimes one sentence can change someone’s day. His community is not just a number of followers – it’s real people who comment, speak up, return.
His impact is also visible beyond social media. Colorowyy receives messages from people who feel more confident thanks to his content, who dared to be themselves, or who simply felt less lonely. And this just shows that even a short video can have real meaning.
An Influencer with a Mission – Social Actions and Impact with Real Significance
Colorowyy never presented himself as an activist. But you don’t need to use big words to do things that matter. Patryk simply reacts to what is happening around him. When he sees absurdity – he comments on it. When something moves him – he speaks directly about it. And he does it in a way that reaches not only the youth.
He participated in social campaigns, addressed issues of exclusion, social pressure, hate, and mental health. But what truly builds his strength is his naturalness and lack of a “know-it-all tone.” Patryk speaks as if talking to a friend – and it works. People listen to him because they know he’s not playing a role.
In a world where many create content just to stand out, Colorowyy reminds us that sometimes it’s worth just saying something. Without a plan, without a script. Because not everything needs to be filtered through strategy. Sometimes it’s enough to just be yourself – and he is.
If you follow Colorowyy and want to be even closer to his world – check out his profile on RefSpace. There you’ll find his products, original content and recommendations (not necessarily sponsored). Everything in one place, without interruptions and algorithms. Because if Colorowyy recommends something – it’s truly worth clicking.

Customer Service & Marketing Specialist at RefSpace, passionate about AI technology development and shopping psychology. She is responsible for customer service, collaboration with Creators and Suppliers, and application development. Her extensive experience as a Makeup Artist allows her to better understand the mechanisms of trust in recommended products and understand customer needs.































