Who is Kickster? Sebastian Kraszewski – a creator who didn’t let YouTube burn him out (and benefited from it)

While others raced for views and clickbait, he did his thing – at his own pace, in his own style, and without pressure. Sebastian Kraszewski, also known as Kickster, has been creating automotive content for years that not only entertains but also educates. Without pretentious sponsors, without a plastic facade. His viewers matured along with him – and stayed. If you’re interested in building a loyal community and living from a passion for cars, this text is just for you.

How it all began – why did Kickster put everything on YouTube?

Before anyone heard of Kickster, aka Sebastian Kraszewski, his life revolved around automobiles, adrenaline, and the desire to share it with others. There was no accidental viral hit or luck here. Sebastian knew from the beginning what he wanted to do – and he did it. The first videos uploaded to YouTube under the banner KicksterTV showed that he had no intention of compromising or copying others. He had a concept, he had ease, and most importantly, he had character that attracted people.

In 2015, when Polish YouTube was still heavily vlogger-oriented, Kickster entered with content that balanced between tests, shows, and social commentary. He not only showcased cars but immediately made it clear that he wouldn’t say what “should be said” but rather what works. The channel quickly took off, and Kickster gained a reputation as a guy without a filter who had no problem with his opinions hurting someone. This kind of authenticity built trust and loyalty among viewers.

Today, the channel has over 700,000 subscribers and hundreds of videos, and Sebastian Kraszewski continues to do his thing – only with even more scope.

MotoznaFca with a human touch – what is behind the format loved by hundreds of thousands of viewers?

What immediately stands out in KicksterTV is the lack of pretentiousness and no pose of “an expert on everything”. Sebastian Kraszewski doesn’t pretend to know everything about cars – instead, he tests them like a regular user. He looks at whether something is practical, fun, and makes sense for everyday use. Viewers get a concrete opinion, often with cursing, but always honest.

The formats vary: from classic tests to fun rankings and comparisons, to more relaxed episodes commenting on road absurdities. The “Typical Janusz” series worked great, where Kickster portrays a stereotypical driver and highlights road pathologies with a wink. Each of these formats is based on one thing: relationships with the viewer, not a lecture.

This approach has made Kickster go beyond the template of a typical tester. He is more of a lifestyle creator with an automotive core than a reviewer. And it works.

Drifting is not just a show – how does Sebastian Kraszewski teach steering control?

If you think Kickster is just a talking head on YouTube, you’re gravely mistaken. Sebastian Kraszewski has been developing as a driving instructor and drift enthusiast for years, participating in competitions and organizing events where he personally drives cars sideways. It’s not just fun – it’s a driving style that requires technique, courage, and reflex.

Kickster has emphasized many times that drifting is not just flashy tire smoke, but a tool for learning vehicle control. In one of the training episodes, he shows how to correctly take corners and what to do when a car loses traction. This kind of educational content is gaining more views because it combines the enjoyable with the useful.

If you feel like trying drifting yourself, Kickster sometimes organizes training or collaborates with tracks where you can see him in action. And seriously – it’s not just for watching. It’s for learning.

Television, Netflix, and… Blok Ekipa? Kickster reaching beyond YouTube

Few people know that Sebastian Kraszewski doesn’t limit himself to YouTube. He has made guest appearances on television, and his face even appeared on Netflix. He was an automotive expert in various formats, but he also voiced characters in animated series. Yes – Kickster appeared in Blok Ekipa, specifically in the episode “Auto dla Małolata”. And it was no accident.

This shows that his personal brand has grown far beyond the traditional boundaries of an internet creator. Today, Kickster is a media figure who skillfully combines different channels to reach his audience – from classic YouTube, through podcasts, to episodes in mainstream productions. And importantly – he never stops being himself, regardless of the format.

For many creators, moving to television is a step towards “pretending to be something more.” Kickster does it his way – with distance and full control over what and where he shows. And that’s exactly why he manages to maintain the trust of his community without veering off course.

Controversies? There were – but that’s exactly what gives him strength

If you’ve been following Kickster for a while, you know that he doesn’t avoid tough topics. There were controversies, there were weaker moments – e.g., a conflict with another automotive creator, or criticism of certain car brands. But Sebastian never tried to “sweep it under the rug.” Quite the opposite – he was able to publicly admit a mistake or simply show that he stands by his opinion.

It is precisely this authenticity that makes people respect him – even if they disagree with him. In an era of glossed-over influencers and filters on everything, Kickster still operates like a flesh-and-blood human being. He shows behind the scenes, tells it like it is, can joke about himself, and admit when something doesn’t work out.

And, surprisingly, this builds much greater viewer loyalty than perfectly crafted ads or “beautified” relationships. Kickster doesn’t have to pretend to be someone he’s not – and that’s exactly why his community is growing despite changing trends.

Products, business, and earning money – how Kickster handles his operation

Man does not live by films alone – Kickster knows this well. That’s why, besides the channel, he has developed commercial projects, collaborations, and his own initiatives over the years. Among them were limited collections of clothes, gadgets for fans, campaigns with car and financial brands, as well as ambassadorial roles.

But what stands out is the consistency in brand selection. Kickster does not do everything – he chooses things that truly fit his image. And that’s why it fits so well. When he tests a car, he straightforwardly says what doesn’t suit him. When he collaborates with a brand – he does so with full commitment, but also without deception.

It’s also worth mentioning that he’s present on RefSpace, where he shares his recommendations and allows people to earn through affiliation, without being an influencer. This is another proof that Kickster thinks long-term and looks for tools that support his community, not just his pocket.

Why does Kickster still hold on while others disappear from the radar?

Many creators from the time when Kickster started are no longer active today or have completely disappeared from the web. But Sebastian? He continues to stay in shape, develop his channel, and doesn’t stress about being at the top of YouTube. That’s one of his secrets: consistency, ease, and avoiding the clickbait race.

He doesn’t create everything for the algorithm. He doesn’t change his style every three months because “it’s necessary.” Kickster knows what works for him – and he sticks to it. As a result, he builds a relationship based on trust, not one-off virals. Interestingly, his viewers grow with him – they started as high schoolers, and today many of them are adults with families who still watch his car reviews.

And this is probably the best proof that Kickster is not a seasonal hit, but a long-term personal brand, built on genuine relationships and authenticity.

Do you want to earn on your own terms – just like Kickster? You don’t need millions of subs or to make “virals.” Jump onto RefSpace, where you can sell products, recommend brands, and create your space online without logistics, stress, or a company. Your profile – your rules.