How much can you earn on TikTok? We examine real rates, collaborations, and what really works.

Do you have a TikTok, a few videos with random trends, and wonder if you can earn more than “a few pennies for likes”? Or have you heard that someone you know “pulls thousands from TikTok” and want to check how true that is before you dive into recording at every spare moment? Instead of perpetuating myths about millions of coins for a viral dance, we checked how much TikTok really pays for views, what rates depend on, and what you can sell, even if you have a micro-community. Because these days, earning on TikTok is more than just a trendy hashtag—it involves specific amounts, real campaigns, and systems that allow you to rake in commissions even when you’re just starting out. If you want to approach the topic coolly but sensibly—buckle up. It will be specific.

How much does TikTok pay? Before you start adding zeros, see what really affects rates

When you start wondering how much you can earn on TikTok, the thought of large reach and famous videos with millions of views immediately comes to mind. But before you sit down and start counting zeros in Excel, it’s worth knowing that more than just the number of plays affects the final amount you can pull from TikTok. 

The amount TikTok pays for views, depends on the market you operate in, your engagement rate (ER), video length, theme, and whether your content reaches the right, active audience. For brands, actual impact on viewers counts more than raw view numbers, as shown by studies from 2025— 72% of campaigns choose nano and micro-influencers over accounts with millions of followers, as these smaller accounts often have several times better engagement.

According to current data rates for collaboration on TikTok start at about 300 PLN for a video from the smallest creators and reach up to 6,000 PLN for content from larger accounts, which in practice means that sometimes it’s better to focus on content quality than chasing virality. It also matters if you can sell through content, not just generate reach—if you can lead an audience to a purchase well, brands are willing to pay you more, even with lower reach. This is where RefSpace comes in, which allows you to turn views into real income, without waiting for brand collaborations, by offering products or consultations from your very first videos.

Is it 1000 PLN per video or 5 PLN per million views? How does TikTok monetization work?

If you’re looking for simple answers to how much TikTok pays per 1000 views, we’ll tell you straight: there’s no single, fixed rate, that works everywhere and always. The TikTok Creator Fund in Poland is rather modest— earnings often range from 5 to 20 PLN per million views, making it absurdly low if you think of TikTok as a source of passive income solely from plays. Real money starts when you get into paid lives, brand collaborations, product campaigns, or selling your own stuff.

Today, TikTok is increasingly testing dropship systems and direct sales from videos, allowing you to earn commissions of 20–40% on product sales if a user buys something through your link in a story or video. Some creators are earning from 300 to 1000 PLN daily – but the condition is not just posting a link but skillfully incorporating it into engaging content that people want to watch and trust. 

If you want to start selling immediately without waiting for the algorithm’s grace, you can use RefSpace, which allows you to integrate a shop with your videos – this way, products appear under videos automatically, and you get a commission on each sale.

Earning on TikTok – what can you sell, even if you have a small community? Bet on RefSpace!

You don’t have to be a top influencer to start earning on TikTok—really. If you have a passion, knowledge, or even an idea for short videos, you can start selling other people’s products, consultations, or your digital materials even if you have 500 or 1000 followers. RefSpace lets you create your own online store without setting up a business and costs, and profits go straight to your account after each sale.

What can you sell? Physical products you find in partner catalogs, your ebooks, graphic templates, short video courses, and online consultations—all of this can be integrated with TikTok thanks to RefSpace. This way, your videos not only generate views but turn into sales without intrusive ads or begging brands for collaborations. If you can tell stories and engage people, you have a tool in your hands that allows you to earn even when your TikTok isn’t “huge” yet.

TikTok Drops and Affiliation 2.0 – how to earn from recommending other products stress-free?

If you’ve ever thought about recommending products and getting paid for it, then now is the best time to jump in. TikTok Drops is a feature that lets you share links to ready products in videos and stories, earning a commission if someone clicks and buys. You don’t need your own store, and you don’t even need a super-engaged community—just the ability to create short, catchy content that intrigues viewers and naturally encourages them to click.

Best of all, this model is extremely scalable. You can start with a few links a day and test what works best, then gradually increase the number of publications. Some users report earnings of 1000 PLN daily just from drops, sharing links to bestsellers. Combined with RefSpace, you can utilize this model even better—instead of using raw links, you can create your Space, where you gather all recommended products in one place and connect it to TikTok, Instagram, or YouTube, which allows you to operate professionally without startup costs.

How much does a collaboration with a TikToker cost? Rates to know before you pay (or accept an offer)

A common question is, how much TikTok pays for views and how this translates into collaboration rates. The truth is, TikTok itself pays pennies for plays, and real money lies in brand collaborations and sales. Rates vary greatly depending on account size, engagement, and the industry you operate in. Nano-influencers (1–10 thousand followers) can expect rates from 300 to 2,000 PLN per video, micro-influencers (10–50 thousand) from 1,500 to 6,000 PLN, and creators with large reach get from 10,000 PLN upwards per campaign.

Companies increasingly choose collaborations with smaller creators because authenticity and real impact on the community matter, not empty reach. If you’re a creator, remember that it’s better to negotiate long-term partnerships than one-off posts, as ambassador campaigns are often cheaper for the brand but more profitable for you in the long term. Conversely, if you’re a brand, you might consider the RefSpace model, where you pay creators a commission only when they actually sell your product – eliminating the risk of burning your budget.

TikTok, YouTube, Instagram – which is better to monetize if you want to earn from content?

Each platform has its advantages, but if you’re thinking about how to start earning from content, it’s worth knowing the differences between TikTok, YouTube, and Instagram. 

• TikTok offers dynamic reach, rapid virality, and potentially large traffic in a short time, but payments for views are nominal. 
• YouTube offers the best ad rates (up to 13,000 PLN for a minute-long integration in a video by larger creators) and allows for long-term monetization of content that continues to live in algorithms for years. 
• Instagram, on the other hand, is still a premium space in fashion and beauty, but organic reach is declining, and collaboration prices are high, necessitating a thoughtful strategy.

The best solution is often combining platforms, where TikTok is used to generate traffic and build recognition, YouTube for long-term monetization, and Instagram for strengthening the image. RefSpace can act as a common store that gathers traffic from these three platforms and converts it into product or consultation sales, allowing you to earn regardless of where your community comes from. This way, you don’t have to choose one path—you can build a flexible ecosystem that will earn on your content for years.