Who is MURATOVA? From backstage to her own brand – she handles style, content, and sales effortlessly.

Who is Monika Muratova, known online as MURATOVA? This is a question more and more people are asking as they come across her styles, Reels, and no-nonsense fashion commentary. Although she worked behind the scenes on well-known projects for years, today she creates her own brand, supports women in building their style, and effectively earns from what truly works in everyday life. In this article, you’ll find out what MURATOVA does, the path she took to independence, and what you’ll find in her RefSpace. 

From Wersow’s assistant to her own brand – how did MURATOVA create her path despite the hate?

It is impossible to tell the story of Monika Muratova without mentioning her beginnings with the Crew. For a long time, she worked behind the scenes as a stylist, organizer of plans, and a go-to person for special tasks. It’s from this stage that many people know her as “Wersow’s assistant” – but only at first glance. Because over time, MURATOVA started to emerge more from the shadows. And not because she wanted to “stand out,” but because she wanted to do her own thing, on her own terms.

After leaving the Crew, there were no fanfare and colorful reports. Instead, there were rumors, ambiguity, and a wave of hate, which Monika had to handle publicly. For someone working mainly “behind the scenes,” it was a tough blow. But it was precisely then that something happened that redefined her – she didn’t shut down, but instead started building her own brand from scratch. And she did it not with emotion, but with values.

Instead of loud dramas and attempts to explain “what really happened,” MURATOVA focused on her own things. She opened her own social media channels, started showcasing outfits, educating girls, creating content with a mission. Today, she is associated with fashion, awareness, and authenticity – not just with whom she once collaborated. And that makes her story inspiring to others, rather than just a “clickbait case.”

Instagram and TikTok are just tools – Monika shows that style is more than likes

Don’t be fooled – Monika Muratova doesn’t “create content for reach.” Anyone who comes across her Instagram or TikTok will quickly notice that it’s not about the typical “look of the day, a few links, and goodbye” style. MURATOVA operates entirely differently – her profiles are an educational-lifestyle space where fashion becomes the starting point for a conversation about something more.

Her “outfit check” series is something that could easily be shown at a personal brand building workshop. It’s not just about the clothes, but about approach, context, breaking complexes. In the comments, questions about figure, fitting styles, proportions regularly appear. And Monika doesn’t leave them unanswered. It’s precisely this relationship with her followers that works the most – not the number of likes.

In fact, it’s no coincidence that her Reels have hundreds of thousands of views. People click because they see it’s more than just posing. There’s a sense of character, experience, and zero pretense. And when you hear “nice, but impractical? Out.” in the background – it’s hard not to smile and… save it.

From backstage to the front – styling for stars, campaigns, and a TV debut

She worked “behind the scenes” for years – but today, it’s clear that Monika Muratova is not just a stylist for hire; she’s a creator who handles everything: from idea to final effect. Her stylings have been seen not only on Instagram but also in commercial campaigns, music videos, events, and television programs.

Participating in a fashion reality show on TVN Style wasn’t an “accidental promotion” – but another step in consciously building her brand. Monika didn’t appear as an “influencer” there, but as someone with a background, experience, and a specific vision for herself. And although many only noticed her then, for her community, it was simply a natural step forward.

Importantly – MURATOVA doesn’t keep her skills just for brands. She also conducts workshops, records webinars, shares tools. She teaches girls how to manage their wardrobes and image themselves. And she doesn’t make it high fashion, but real everyday style – for girls who want to look good but don’t want to stress themselves out.

Style and awareness go together – how does MURATOVA combine fashion with a mission?

Fashion for her is not just about beautiful things, but also a tool for working with confidence, self-acceptance, and a healthy approach to image. MURATOVA has stressed from the beginning that style doesn’t have to be perfect – it has to be Yours.

Instead of perfect feeds, she posts unfiltered photos. Instead of staged campaigns, she shows the behind-the-scenes. Instead of content tailored for the algorithm, she records about what genuinely moves her. This was the case with social campaigns on online hate and aesthetic pressure – where she spoke not only as a stylist but also as someone who has experienced it herself.

In her content, style and message go hand in hand – you don’t have to choose between wanting to look good and wanting to feel like yourself. And that’s what makes girls not only like her content but also return. Because in a world where many influencers act like calculators, she is a living reminder that you can earn and have values.

Capsule wardrobe, closet analysis, and consultations for 169 PLN – what does she offer as a stylist?

If you think a personal stylist is a luxury only for celebrities, then… check out MURATOVA’s offer. Her services are tailored so that every girl – regardless of budget – can find something for herself.

You can schedule a quick style and closet analysis (even online), one-on-one consultations, the preparation of a capsule wardrobe, or a thoughtful shopping plan within a set budget. And again – zero theory. These aren’t “buy a beige trench because it’s a must-have” type tips, but concrete advice: what suits you, what you have in your closet, what you need, and how to handle it in a real store.

Prices start from about 169 PLN for a consultation, so you don’t have to spend a fortune to take the first step towards organized style. And that’s what makes a difference – accessibility, communication, and a lack of entry barriers. It’s not about styling for others. It’s about feeling better in your own skin.

Viral without filters – why do girls love her Reels?

If you’ve ever had a moment while scrolling through Reels where you stumbled upon a video of a girl saying, “This isn’t aesthetic, but it works” – there’s a good chance that was MURATOVA. Her materials go viral not because they are perfectly edited, but because they are genuine.

Sometimes she shows one outfit in three versions, sometimes she records a commentary on a photo from 2018, sometimes she explains why it’s worth spending 500 PLN on good jeans instead of five times 100. All this is done in a short, powerful, and very accessible form. No special effects. Just like talking to a friend.

The comments regularly feature questions, thanks, and snapshots of snapshots. Her viewers save the videos, come back, share further. And it’s precisely this level of authentic engagement that means MURATOVA is not only growing in reach but also in real influence. And that’s the point – for content not just to be watched, but to change something.

Do you want to earn like MURATOVA – on recommendations that genuinely help people? Join RefSpace, set up your Space, and show what’s working for you. You don’t need a company, a million followers, or sales funnel specialists. All you need is your approach, good recommendations, and a bit of consistency. And the rest? It takes care of itself – seriously.