I want to start a blog – what’s next? From idea to publication – see what to do to ensure your blog doesn’t die after three posts.

It starts innocently – “I want to start a blog.” You type the topic into Google and stumble upon a million guides that supposedly explain everything, but… it’s unclear where to actually start. Domain, hosting, WordPress, niche, strategy, SEO – it sounds like a new job, and yet it was supposed to be simple.

This post is a casual but concrete guide for those who want to start blogging without stress. You’ll learn how to find a topic that won’t bore you, where and how to set up a blog without spending money, how to manage your first posts, and what to do to make it all make sense. It will be about WordPress, about RefSpace, about earning from your texts, and why authenticity works better than any content strategy.

Want to start a blog but don’t know where to begin? First, ask yourself this one question

Before you start checking templates, domains, and coming up with a blog name, pause for a moment and answer yourself honestly one question: why do you want to do this? Without this answer, it will be hard to keep the motivation when the first enthusiasm fades, and your texts aren’t getting hundreds of hits from Google yet. The point is that a blog is not just a tool for earning or entertainment. It is primarily a place where you show your outlook on the world and engage with readers.

If you want to start a blog because “everyone is doing it now” or “maybe someday I can make money from it”, you might find that after three posts you’ll give up. But if you have a topic that excites you, an observation you want to share, a story to tell – then you have a foundation on which to build a blog that people will return to. Don’t look for a niche for SEO – find a topic you can talk about for hours. Then optimization and monetization will come naturally.

A Blog Like Netflix – how to come up with a topic that won’t bore the reader?

Every day, hundreds of blogs are created online. Most of them disappear after a few weeks because their authors… got bored with them themselves. A good blog is one that has its own rhythm, atmosphere, and style. You don’t need to know SEO, just understand why someone would want to read your texts. What are you giving them? Something funny? Something practical? Something personal?

If you still don’t know what to write about, take a look at your conversations with friends. What questions do they ask you? What do they come to you with? What has annoyed or delighted you recently? That’s often where your blog’s topic lies. Good examples are blogs about freelance life, space organization, or minimalism – familiar topics, but presented differently. Instead of copying, build your own narrative, even if you’re starting from scratch. In today’s Internet, it’s not perfection that engages, but truth.

How to create a blog? WordPress, Blogger, or maybe RefSpace?

You don’t have to start by investing in hosting, premium themes, and domains for 10 years. Before you even think about how to create a blog from scratch, it’s worth checking if… you even like it. To test the idea, platforms like Blogger or WordPress.com are useful – they are free and sufficient for beginners. If you want to immediately connect your blog with earning, an interesting option is RefSpace – a platform where you can create content (in video form), build a brand, and recommend products.

There is no one right answer to the question “what platform to start a blog on?”. It all depends on what you want to achieve. If the blog is to be your place on the web and a work tool, it’s better to set it up on your own hosting and domain, e.g., with WordPress.org. But if you’re just testing the idea, there’s no point in getting into expenses. At this stage, the most important thing is that you just start writing. The rest will follow.

How to create your own blog for free – what can you manage yourself, without an agency or coder?

Today, if you ask “how to easily start a blog?”, you really have plenty of options. You don’t need to know HTML or pay thousands for a site. You can do most things yourself, using ready-made tools and tutorials. Free themes on WordPress, simple editors like Elementor, hosting with automatic blog installation… it all exists already. You just have to reach for it.

If you don’t want to spend money on graphics, you can use Canva. If you don’t have a logo, all you need is an idea and typography. Don’t have photos? Unsplash, Pexels, and other free stock photo sites will do the job. Of course, over time, it’s worth investing in quality – but not at the start. You’re creating a blog to publish content, not to have a perfect layout.At the start, traffic, content, and your story matter – not flashy animations and page loading in 0.2 s.

How to start and run a blog? Don’t make this mistake! Most beginner bloggers start a blog “for everyone”

This is one of the most common reasons blogs don’t attract readers. Because “for everyone” actually means “for no one”. If you want to know how to start a blog that someone will actually read – you must have a clearly defined audience. Not just an age group, but a person. Someone specific, who has specific needs and questions.

Do you write for moms who want to save time in the kitchen? For people who want to manage their household budget? For those considering remote work? Anything can work if you have something sensible to say and can express it clearly, in your own way. Blogging isn’t about “writing lifestyle”; it’s about creating a place where someone else can find something for themselves.

You have a blog. What’s next? 3 things you need to manage before you start promoting

Many people focus on promotion too early. The truth is, first, the blog must have something interesting to offer. Three things to manage at the start: structure (that is, menu, categories, contact), at least a few well-crafted posts, and a thoughtful author description. These elements build credibility and keep people staying longer.

Don’t jump straight into ads or SEO if you don’t have anything to talk about yet. A well-prepared blog should act like an invitation – once someone finds it, they stay. And since you only make a first impression once, make sure your blog isn’t empty, unreadable or full of errors. Then you can think about newsletters, links, and collaborations. But first, show you’re there and have something to say.

You create, write, publish – but how to make money from it?

There are many options, and you don’t need thousands of readers to start. One of the simplest ways is affiliation – recommending products for which you earn a commission. You can do this naturally in the posts you’re already writing. If your blog grows, you can think about your own digital products: e-books, checklists, templates. Or about consultations.

Monetizing a blog is not a single decision but a process. First, you have to give something for free, build trust, and only then offer paid things. Otherwise, it won’t work. Blogging is about relationships. And this isn’t built through ads, but through value.

RefSpace + blog = the perfect duo. How a blog can work for you, even when you sleep

For many creators, RefSpace is the missing piece of the puzzle. You can run a blog, create valuable content, and alongside have an integrated store with your recommendations. Links don’t disappear in stories, you don’t need to ask for “swipe up”, everything is in one place. The reader clicks, views the product, buys – and you get a commission. No inventory, no logistics.

What’s important: RefSpace works perfectly with a blog. You can write reviews, guides, recommendations and naturally link them with products. You don’t need to force your blog into a store, but you can make it start paying off. And the best part – you don’t need a business entity to do this legally. Just a profile on RefSpace and you’re ready. It’s one of the most user-friendly solutions for creators who want to earn without stress.

How to attract readers without paying for ads? SEO, Pinterest, and one good newsletter

You’ve got a blog, you’ve got content, but traffic is zero? Take it easy. Organic traffic isn’t magic, it’s a system. Act strategically. Instead of posting on Facebook and hoping for a miracle, optimize entries for SEO: clear headings, phrases, internal links. Even simple actions yield results. And then there’s Pinterest – in Poland, it has over 3.5 million users and is great for promoting blog content.

The next thing is the newsletter. You don’t need to create a sales funnel right away. A simple list of people interested in your topic is enough. You write to them regularly, share extra value, and build relationships. A newsletter is one of the best sources of traffic and profits for a blog, and you get direct contact with readers, not through algorithms.

You don’t have to be an expert. But you have to be yourself. On the power of authenticity in blogging

Most people today aren’t looking for another expert on everything. They’re looking for someone who speaks in a normal language. Someone who had similar problems. Someone they can relate to. That’s why blogs written “in a human way” still have tremendous appeal – even if they don’t come with diplomas or years of industry experience. You don’t need to know everything. It’s enough to know how to tell the story. Authenticity acts like a magnet.

It’s not about flaunting imperfections on purpose. But if you want to create a blog that gains trust, don’t try to be someone else. Don’t write like a machine, don’t try to copy SEO guide styles and don’t pretend to be someone other than yourself. Even if you think “I want to start a blog, but I don’t know if I’m cut out for it” – you already have a topic for your first post. Because believe me – thousands of people feel exactly the same. If you show you’re “one of them”, that’s when you’ll gain a long-term reader. That’s how community is built – not on competencies, but on emotions that connect.