How to Become a Freelance Copywriter Without Connections and Jobs? We Provide Tips!

Are you thinking about remote work, want to earn from writing, but don’t know where to start? Freelancing is tempting with flexibility and freedom, but the beginnings can be hard—especially when you don’t have clients, a portfolio, or contacts yet. In this post, I’ll show you step by step how to approach the topic wisely, without frustration and pressure. You’ll learn where to find gigs, how to avoid beginner traps, and what really counts in a copywriter’s daily work. Without sugar-coating and without a recipe for success in three days. But with a realistic plan that you can implement right away.

Don’t look for gigs, build a position – how to start a freelancer career without connections and a portfolio?

Before you ask, how to become a freelance copywriter, it’s worth taking a moment to look at this profession more broadly. Instead of frantically searching Facebook groups or marketplaces with ads, focus on building visibility. This is the hardest but most valuable part of the journey. Today, clients are looking for specialists with specific expertise, not random people to write a “web page text“. If you want to go beyond the 50 zł per 1000 words level, you have to make yourself noticeable. And not just through a portfolio, but through how you talk about your work, what you publish, what value you show to the world.

The beginnings can be frustrating – no gigs, zero feedback, uncertainty if it’s the right direction at all. But believe me, building recognition from scratch is possible if you act consciously. Choose one topic you want to create around, and start exploring it. Show results on your blog, LinkedIn, Twitter, record short videos, comment on other creators’ case studies. Ensure your presence in places where your potential clients are – it’s not just an investment in the future, but also an answer to the question of how to start working as a copywriter.

Got words? That’s not all – what do you really need to become a copywriter and earn?

You know spelling rules, write correctly, and enjoy playing with language? That’s great, but it’s just the beginning. If you want to know how to become a copywriter who really earns, you need to go deeper. You need marketing basics, understanding personas, data analysis, research skills. And importantly – you must understand the client’s intentions, not only what they say. Because a client may want a home page text, but in reality, they want someone to finally call them.

If you feel that language is your natural environment, invest in tool development as well. Without mastering Google Docs, ChatGPT, Surfer, or even just Excel, it’s hard to write efficiently today. Clients expect smooth operation, and you don’t want to spend hours manually counting characters or comparing competitors’ header structures. You don’t have to be an SEO or growth hacking master, but you should know the basics. This way, you not only write, but you make a real impact on results and can prove it.

From theory to practice – how to learn copywriting without falling into the trap of unproductive course scrolling?

When you type “how to learn copywriting” into a search engine, you’ll find hundreds of courses, webinars, and e-books. Everything looks attractive, and every author promises you a golden ticket to a remote career. But the truth is, most of these materials give an illusion of productivity, instead of real knowledge. If you really want to gain something, focus on practice. Read three good articles, and then write one yourself. Learn the structure of a sales email and write it for an imaginary client. Convert a known brand’s offer into a landing page. Gain experience before someone pays you for it.

In copywriting, it’s practice that builds competence. Theory is important, but if you constantly remain a student, it’s hard to reach the next level. Give yourself permission for your first texts not to be outstanding. It’s normal. But with each one, it will get better – provided you actually write.

Portfolio without clients? It can be done – proven methods to build credibility without real projects

One of the biggest myths for beginner copywriters is the need for paid projects to create a portfolio. Not true. You can showcase samples of your work based on fictitious projects, analyses, rewriting existing content. What matters is how you think, how you formulate thoughts, and if you can create value with words.

If you want to know how to become an SEO copywriter, start with auditing your own site or blog – even if it doesn’t have much content yet. You can describe specific cases: e.g., how you would improve a product description for store X or why a competitor’s ad doesn’t work. Add graphic elements, explain the process, show you can think in projects, not just pound out words. It works much better than a link to a drive with five anonymous texts.

Social selling, blog, or cold mailing? What does promoting copywriting services really look like these days?

If you’re wondering how to become a freelance copywriter and get clients, promoting your own services is something you can’t ignore. No, just having an account on GoodContent and waiting for something to come up is not enough. In today’s world, effective promotion is based on strategy, not chaos. You can do content on LinkedIn, run a blog, podcast, send cold emails to potential clients, or even invest in paid ads. It’s important to do it regularly and smartly.

There is no single perfect path. What works best is what suits you and your target audience. If you can write well, start writing about your work – it’s simple but effective. With time, you’ll build more than just visibility – you’ll gain expert status, which opens many doors.

Copywriting – how to start? Lump sum, sole proprietorship, contract work? A guide to billing for beginners who want to sleep soundly

Freelance income can be irregular, but taxes are constant. That’s why it’s crucial to know from the start how to handle billing, before the tax office surprises you. You have several options – contract work, unregistered business, sole proprietorship (JDG), and recently even simple lump sum solutions. It all depends on how much you earn, how often you issue invoices, and if you plan to grow long-term.

Before deciding, consult with an accountant or specialist – it’s an investment that can save you a lot of stress. Don’t treat paperwork as a necessary evil, but as a safety tool. This way, you can focus on writing, not following regulations.

Assignments for 5 zł and artificial intelligence – what really threatens beginner copywriters today and how to defend yourself?

There’s no denying that entering the freelance world today is a different environment than a few years ago. The market is saturated, there is a lot of AI-generated content, and there are still jobs like “product description for 3 zł” floating around. It’s hard not to get lost. But if you want to know how to become a copywriter in these conditions, you need to understand where the value lies that can’t be easily replaced.

Automation is a fact, but good copywriting is more than just correct sentences. It’s the ability to build a narrative, understand the user, and distill the essence from a brief. This cannot be automated. That’s why invest in soft skills, build relationships, show you are a partner, not just an executor. And stay away from projects that from the start lack respect for your work.