TOP 10 Polish Influencers – Profiles That Attract Millions of Followers

Influencers today are not just content creators – they are brands in themselves that can sell, engage, and inspire millions. In 2025, the Polish top influencers on social media look impressive – featuring both athletes who have transferred their popularity to Instagram and internet creators who have built communities of millions from scratch. This ranking will show you who truly reigns in the Polish internet, what their reach is, and why brands line up to collaborate with them.

Top 10 influencers in Poland: Robert Lewandowski – from the field to Instagram records

When you think “the biggest influencer in Poland,” a football player might not immediately come to mind. Yet, Robert Lewandowski is breaking records not just on the field, but also in social media. Over 35 million followers on Instagram is a figure that seems astronomical in the Polish context. And it’s no wonder – his profile is a mix of sports behind the scenes, family moments, and polished advertising campaigns.

Lewandowski consistently shows that authenticity can be combined with a perfect image strategy. Training shots are interspersed with photos from private life, and every now and then, an ad for a top brand appears – all in a consistent tone. Zero random posts, each piece of content has its place and purpose.

For brands, it’s pure gold. If you want your product to be seen by millions of people worldwide, collaboration with Lewandowski is a guarantee of reach. And it’s not just a fleeting reach – his posts have a longer lifespan than most influencers because they are widely shared and commented upon.

Top 2? Caroline Maria Derpienski – controversy and millions of followers

Derpienski is a name that either evokes admiration or stirs up a storm in the comments. And that’s her phenomenon – she attracts attention like a magnet. Over 6 million followers and a daily dose of luxury photos make her profile hard to miss.

Some people follow her with admiration, others out of sheer curiosity. But one thing is certain – Derpienski knows how to play by her own rules in social media. This is not a profile where you’ll see random shots – every post looks like a magazine cover and the narrative is crafted to evoke emotions.

Luxury and fashion brands know well that her reach is a gateway to an audience that likes high-end products. And if a bit of controversy comes along? Well, that just boosts the visibility.

Top 3 – Wojciech Szczęsny – high engagement rate that breaks records

There are influencers with millions of followers who struggle to get a few hundred comments on a post. And then there’s Wojciech Szczęsny – a footballer whose posts engage crowds. Over 6 million fans and one of the highest engagement rates in Poland speak for themselves.

His profile is full of humor and a self-deprecating attitude. He can post a photo from a match, but also a video of a humorous situation in the locker room. Thanks to this, his image is human, not just “professional” – and that’s what builds a bond with fans.

For brands, it means one thing – if you want your campaign to be not only visible but also eagerly commented on and shared, Szczęsny is the ideal choice. His audience interacts because they feel like they truly know him.

Just off the podium – Anna Lewandowska: fitness, business, and millions of loyal fans

Anna Lewandowska has long been a symbol of a healthy lifestyle in Poland. Over 5 million followers are a community that not only watches but also buys. On her profile, you’ll find workouts, recipes, inspirations, and – of course – promotions of her own brands.

Her strength lies in the fact that she is not just an “influencer” – she is a trainer, entrepreneur, and motivator in one. She builds a community around values, not just products. Because of this, her audience feels like they’re buying more than just a supplement or app – they’re buying a lifestyle.

Collaboration with Anna is a sure thing for brands in the fitness, health, or wellness industries. Her recommendations have real sales power because they are based on authority and years of building trust.

Top 10 influencers in Poland. In fifth place, Friz. How did an internet creator build a brand with 4 million fans?

Friz is one of the few Polish creators who went from YouTube to a full-fledged media brand. Over 4 million followers on Instagram are the result of consistent presence in various formats and skillful blending of entertainment with marketing.

His profile is an extension of what you see on YouTube – behind-the-scenes of projects, behind-cameras materials, daily life. No random content here – each piece fits the coherent world of the Friz brand.

His advertising collaborations are often creative and take the form of mini-productions, which enhances their appeal. Brands that opt for entertaining, dynamic content will find an ideal partner in him.

Anna-Maria Sieklucka – film success translated into the web

The role in “365 Days” gave her worldwide recognition. Anna-Maria Sieklucka was able to translate that into social media, gathering over 3.7 million followers.

On her profile, you’ll see elegant photoshoots, movie set backstage, and lifestyle elements. It’s a mix of glamour and everyday life that resonates well with her audience.

Thanks to her international popularity, Sieklucka is a sought-after figure for fashion and cosmetic brands looking to reach a global audience. This is an example of how offline success can be a great foundation for building an online presence.

Zusje – fewer posts, yet still at the top

Zusje is proof that you don’t need to post daily to be at the top. Over 3.6 million followers with a relatively small number of posts is the result of a strong, distinctive image.

Every publication is well-crafted and generates interest. It’s a “less is more” strategy – fewer contents, but each one hits the mark.

Brands appreciate this style because campaigns don’t get lost among a flood of other posts. When Zusje drops new content, it creates a buzz – and that’s invaluable in influencer marketing.

Wersow – social media in a feminine way and over 3.6 million fans

Wersow is one of the most popular influencers in Poland. Her 3.6 million followers are a mix of fashion, lifestyle, and entertainment fans. The profile is aesthetic, refined, yet relaxed.

Regular posts and frequent contact with the audience ensure that her community is loyal and active. She skillfully selects partnerships – she doesn’t advertise just anything, which only increases her credibility.

For brands, this is a clear signal – if your product fits her style, you can expect natural, well-received placement.

Veronica Bielik – the power of image and global reach

Veronica Bielik is a Polish influencer with a global reach. Over 3.5 million followers from various countries, carefully refined shots, exotic location sessions – her profile looks like a luxury catalog.

Fashion and beauty brands value her for visual consistency and professionalism. Every campaign she participates in looks like a high-budget production.

Thanks to her global reach, she can work with brands that don’t limit themselves to the Polish market. This opens doors for her to more valuable collaborations.

Dahlia Poland – a rising Instagram star with over 3.2 million followers

Dahlia Poland is one of the fastest-growing figures in Polish social media. Her profile is followed by over 3.2 million people, and the dynamic growth of her reach is the result of a consistent strategy and attractive content.

Regular posts, the ability to engage fans, and the selection of advertising partnerships ensure that Dahlia consistently strengthens her position. Her communication style is direct and authentic, which builds audience loyalty.

This is an example that even in a highly competitive environment, you can quickly gain recognition, if you combine good content with consistent action.

Want to sell like the best? Discover how to leverage influencer marketing in RefSpace

Do you have a product or service and wonder how to break into the awareness of thousands of new customers? Collaborating with influencers is one of the most effective tools, but only if done strategically. In RefSpace, we connect creators with brands in a model that is simple, fast, and free of unnecessary formalities.

Thanks to the platform, you can sell without starting a business, build a network of ambassadors, and measure results in real-time. You see who generates sales, what content works best, and where it’s worth investing. And if you’re just starting – we’ll help you create your first campaigns that make business sense from day one.

Why is RefSpace a great place to start or develop collaborations with influencers?

• Access to creators from various industries – from lifestyle and sports to education.
  
• Simple settlement model – you pay commission on sales, not for the publication itself.
  
• Full automation – without manually tracking results and exchanging files via email.
  
• The possibility to sell other people’s products – ideal if you want to start without your own logistical background.

RefSpace is a solution that shortens the distance between a brand and a creator – everything happens in one place, and you have full control over the results.