Who is Czarek Czaruje? Not just tricks – how did Cezary Gołębiewski turn a hobby into a full-fledged business?

Czarek Czaruje – or as Cezary Gołębiewski – started with simple tricks for family, and today he creates a multimedia personal brand that combines magic, business, and real relationships with people. He went online not for fame, but to share his passion. And it’s thanks to this approach that he built a community that not only watches but trusts, reacts, and… buys. If you’re wondering how to combine ease with efficiency, his story is exactly what you need.

From a show for his grandpa to a million viewers – how did Czarek Gołębiewski start taking magic seriously?

It started totally innocently. Ten-year-old Czarek Gołębiewski received a show from his grandpa – a simple trick, but strong enough to ignite something in him.  It didn’t fade away like other childhood hobbies. Instead of getting bored, he started digging, reading books, practicing in front of the mirror, and nitpicking at details. By the age of 12, he was already handling basic tricks himself, and two years later… he was performing shows on the streets. And not just once a month – he did almost a hundred in two months.

These were times when he didn’t yet have a camera, a YouTube channel, a manager, or a budget for editing. But he had the courage to approach people on the street and start performing. If you’ve ever thought it’s impossible to start from scratch – this story says “hey, you can, just don’t overcomplicate things.” This street phase gave him everything he later used in bigger projects – connection with the audience, self-confidence, and the skill of sensing the energy of viewers.

Back then, he had no guarantee it would pay off. But he invested time and consistency – something many passionate people lack. And it was this patience that eventually led him to a place where he not only earns from magic but also teaches it to others, creates products, and develops his own platform.

Czarek Czaruje: camera, stage, TikTok – what did judges see in him, and what did viewers see?

Not every street magician has the courage to appear on national television. Czarek did it – in 2018 he stepped onto the “Got Talent” stage and delivered a routine that caused quite a “wow” from the judges. The performance was spectacular, well thought out, built on emotion and the right tension – but without overdoing the form at the expense of content. Viewers immediately loved his style – more “human,” without artificial pomp.

It was a breakthrough moment, but not the only one. More invitations followed – including to the program “Kamper Polska,” where he showed that magic can be part of entertainment even in a travel format. And then… Clout MMA. Sounds like a side step? Maybe. But the reach he gained from this decision opened doors to a completely new audience. He used the sports hype not to become a contestant, but to show that a creator can be multidimensional.

And it works to this day – TikTok, Instagram, TV, and live stage are equivalent channels for him. Each attracts a different type of audience, but Czarek manages them in a way that the whole story comes together cohesively. He isn’t just a magician, not only an influencer – he’s a creator who knows how to capture attention without losing touch with reality.

From YouTube to his own studio – how to build a brand on magic? 

The “Czarek Czaruje” channel today has over 1.1 million subscribers. But it’s not the number of subs that matters – it’s what stands behind it. This channel is not just tricks; it’s an entire ecosystem of content, where you’ll find trick explanations, behind-the-scenes vlogs, street experiments, and specific tutorials. There’s no deceit, no clickbait. Instead, there’s a vibe that says “come, let me show you how it really looks.”

Flagship series? Yes – and strong ones at that. “How magicians robbed people” or “How to get free fries at McDonald’s” are examples of materials that rely not only on tricks but also on curiosity, psychology, and interaction with the audience. Shot on the street, sometimes in extreme conditions, but always maintaining quality and lightness.

It’s this ability to combine forms and contexts that made his channel stop being just a “magic channel” and become a space of trust and inspiration. And importantly – it all led to further steps. Among others, to his own studio and activities on RefSpace, where selling is not aggressive marketing but a natural extension of content.

Instagram, TikTok, and behind-the-scenes – Czarek in the “offline does exist” version

You can’t build trust only with edited videos. Czarek has long been showcasing the behind-the-scenes of his world also on Instagram and TikTok. There, he shows backstage, speaks openly about what didn’t work out, what stresses him out, what got delayed. And that’s why people like him – for the lack of filters and pretending that everything always goes smoothly.

On Instagram, he has gathered over 950 thousand followers, who not only follow tricks but also his life between performances. He shows new spaces, relocations, preparations for premieres, and even conversations with viewers. These are contents that cannot be copied because they are based on relationships. It’s not just about what he shows, but how he does it – without pretense, relaxed, but with respect for the viewer.

Meanwhile, TikTok is a place for quick action – here you can catch punchlines, challenges, sometimes a duet with another creator. Everything with a concept, not just for views. This channel gives him ongoing contact with a new audience group – those looking for lighter, yet still quality content.

ADHD Studio, signet rings, and a course for 1097 PLN – Czarek as an entrepreneur

Many creators stay at the “I create content and maybe sell something” stage. Czarek went further – he built several independent sources of income, which together create something more than just a little shop under the video. He co-founded ADHD Studio Warsaw – a tattoo studio with a real vibe, where there are no random designs or assembly-line production. There is atmosphere, style, and community.

In addition, he has his brands: “niezrobisztego_” and “aceman.pl”, where clothes, jewelry, soulful products appear – but also practical ones. And if someone wants to learn magic, they can purchase a full-fledged online course for 1097 PLN. And it’s not just a series of videos – it’s complete know-how that people who really want to enter the world of illusion use.

All these activities also align on his profile on RefSpace, where he presents what he uses and what he himself recommends – without pushiness. This is an example of entrepreneurship that is not based on hype, but on values and authenticity. And it works. Because people buy from those they trust – and Czarek figured this out very well.

When an influencer crashes… literally – how does Czarek build reach without calculations?

At the beginning of 2024, Czarek crashed a car. He didn’t try to hide it, didn’t create a clickbait vlog with a dramatic thumbnail, didn’t make it a controversy. He simply told it as it was. Directly, calmly, without drama. And it worked more strongly than many campaigns. Because people see when something is genuine. And that matters much more than fancy words in a description.

Instead of hiding slip-ups, Czarek uses them to build a deeper relationship with the viewer. Because it’s not about always dazzling. It’s about being present – even when something doesn’t go right. And this is evident on many levels of his actions. When something is delayed – he says so. When something doesn’t land – he explains. He doesn’t play the infallible creator. He just shows that behind the screen is a guy who also makes mistakes, sometimes swears, sometimes changes his mind.

And it’s this transparency – instead of a pumped-up ego – that makes his reach not just numerical, but it has real impact. Viewers listen to him, react, share their own stories. And instead of “watching an influencer,” they feel like they are following a friend. In the internet world, that’s a rarity today. And for Czarek – it’s fundamental.

Not just tricks – how does Czarek build relationships, not just a community?

Building reach is one thing, but maintaining attention and trust is a whole different league. Czarek has been handling this smartly – with both head and heart. Live Q&A sessions, contests for the most interesting imitation of his speaking style, reactions to viewers’ videos, behind-the-scenes glimpses – it all shows that for him, viewers are more than just the “target” audience.

These are not actions designed for the algorithm, but real communication. You won’t find forced interaction or fake gratitude there. There’s genuine contact instead. As he says himself – he likes to know who’s on the other side. That’s why he reacts to comments, replies to messages, and when he holds a contest – he personally reviews submissions; he doesn’t leave it to automation.

This style is what makes Czarek’s community not just “like”, but actively engage in what’s happening. And it translates – to sales, to relationships, to long-term trust. In the era of mass content, this approach works best. Because you know it’s not a numbers game, but a real relationship.

Magic, business, and RefSpace – so what can you manage, even if you’re not a magician?

If after reading this story you think: “well, okay, but I can’t do tricks”, then… great, because you don’t have to. This whole case of Czarek shows one thing: it’s possible to earn money, build a community, and grow online, even if you don’t have a camera worth thousands or ten people on your team.

The key? Authenticity, engagement, and consistency. The same things that allowed Czarek to turn a street performance into a legitimate business also work in other niches. RefSpace is just a tool – but a good tool that takes care of the technical background, logistics, payments, and partnerships, so that you can do what you love.

Czarek uses RefSpace to share what he genuinely recommends. He’s not pushing products he wouldn’t use himself. And it works. So if you feel you have something valuable to showcase, don’t wait for the “perfect moment” – just manage your first recommendations and see what happens. No one says it will be easy. But it can be honest. And effective.