How to Increase Your Reach on IG So That Content Works for You? 7 Main Principles

Reach on Instagram is not magic and not a coincidence. It’s the result of specific actions, which – if well configured – can boost profile visibility by up to 40% in a few weeks. But to manage that, you need to stop posting “blindly” and start thinking like an algorithm. In this text, we’ll show you how to increase your reach on Instagram in 2025 – without cheating the system, but by fully utilizing what truly works.

How to increase reach on Instagram? Start with timing, not hashtags

You can have the best post, perfectly chosen hashtags, and a great reel – but if you post it at 11:30 on a Saturday, no one will see it. The algorithm loves fresh reactions – if a few likes, comments, and saves appear within the first 30 minutes, the post progresses further. If not – it stays buried with low reach. Therefore, it’s not about posting more, but posting smarter.

Data from 2025 clearly says: the best days are Wednesday and Thursday, and the times? Between 10:00 AM and 4:00 PM, and in the evenings 6:00 PM–9:00 PM. That’s when user activity rises by up to 28%, and reach has the best chance to break through. Want to know how to increase your reach on Instagram? Publish when people are actually scrolling – not when you have a free moment. Shift the strategy from “when it suits me” to “when it works”.

Reels vs carousels – what gives a better effect today and how to play it? See how to increase reach on Instagram with good content form

Reels generate 36% more reach than classic posts, but that doesn’t mean carousels aren’t worthwhile. On the contrary – in industries like beauty, fashion, or education, carousels can generate more saves and interactions than short videos. The key is content form tailored to the material, not blindly copying trends.

If you want to build reach on Instagram, combine both types of content. Reels give you external reach – catching new people. A carousel is a tool for maintaining and deepening relationships. It’s like entering a store: Reels is the display, the carousel is the consultation at the checkout. Both are important – but they work differently. Therefore, do not neglect either of them. Good reels attract, and well-thought-out carousels convert.

How to Increase Reach on Insta? Hashtags That Actually Work – No More Random Spamming!

A hashtag is not a magic spell, but a filter that tells the algorithm where to place your content. In 2025, it’s optimal to use 20-30 hashtags per post – but not just any hashtags. The best results come from a mix: a few popular (#fashion), a few mid-range (#slowfashionpolska), and a few ultra-niche (#ekodieselpdk). This mix increases reach by an average of 45% compared to using just 3-5 tags.

Hashtags also make sense in Stories – they increase discoverability by up to 17%. And most importantly: well-chosen hashtags are your silent ambassador, working while you sleep. Want to know how to gain reach on Instagram without annoying people with unnecessary tagging? Use tools like Display Purposes or Later, analyze what works and discard the rest. Less “#love”, more strategy.

Stories That Engage – How to Boost Engagement with One Quiz?

Stories are the perfect place to build daily contact – but only if they’re not as boring as a shopping list. Interactive stickers (quizzes, sliders, polls)  increase engagement by up to 63%, which means that your profile appears more often at the top of the feed and in suggestions for new people.

How to boost reach on Instagram without changing your entire strategy? Add one question to your Stories daily. Something simple: “what do you choose?”, “what do you think?”, “will you buy this?”. This small tap has a huge impact on the algorithm.

A Location That Doesn’t Exist? Make One Up – and Gain More Clicks! A Simple Way to Boost Reach on IG

Geotags increase engagement by up to 79%. And the best part? You can create your own location through Facebook Places – and suddenly every click takes viewers exactly where you want. It works great in e-commerce, events, and small local brands.

It’s a simple way to increase visibility in local searches and, at the same time, stand out against the competition. If you’re wondering how to increase reach on IG without getting into an ad campaign – location is one of the cheapest and most effective tricks.

How Much Is Too Much? How Not to Overwhelm the Algorithm with Post Frequency?

Instagram doesn’t like spam. If you’re posting three times a day, the algorithm might get tired sooner than your audience. Data shows that excessive frequency can reduce reach by up to 22%. It’s better to post less often, but regularly and meaningfully.

The optimum for 2025? Posting 3-5 times a week, Stories daily (but not 30 slides in a row), Reels 4-7 times a week. Want to know how to increase reach on Instagram without burning out in a week? Treat IG like a series, not a 24/7 news channel.

Reach Starts with Trust – Posts That Don’t Look Like Ads

Reach builds relationships, and relationships start with trust. Instagram in 2025 rewards content that looks real, not like advertising banners. If you post a picture with a product – show it in use, in your style, with your commentary. Don’t shout “buy now”, just say “this works, I use it every day”.

UGC is also effective – that is, content created by other users. If you have customers showcasing your product – share their content. If you don’t – ask for it. This increases trust by 47% and clickthrough by over 20%. 

RefSpace – Reach That Doesn’t Go to Waste

You might have a reel with a million views, but if you have nowhere to redirect your audience, the reach ends at a like. That’s why RefSpace fits so well into the strategy of creators who want not only to know how to boost reach on Instagram, but also how to effectively turn it into concrete results – sales, sign-ups, collaborations.

RefSpace is a free tool that allows you to create your own Space – something like a shop and portfolio in one. You can upload recommended products from other brands, your own e-books, consultations, or courses. Every video you post on IG can have a real impact on profit – because you can redirect viewers to your RefSpace, where you have your favorite products and videos in one place with a “buy now” button under your content, automatically. No coding, no business, no logistics.

This works especially well for Reels – you create a short video with a command, add it to Space, post it on Instagram, and…done. Reach affects not only views but also your account. So if you’re looking for a way to increase reach on IG without wasting it, RefSpace is exactly what you need. The content does its job, but it’s redirecting viewers to your own store on RefSpace that turns viewers into customers.