Ranking of Sales Platforms 2025 – Where Do Poles Buy and Sell Most Frequently?

Which platform sells the most today? Where do we prefer to shop, and which services are losing users despite advertising hype? More and more creators, companies, and customers are looking for reliable data that shows not only popularity but also the real significance of individual marketplaces in the Polish market. This is exactly what the latest ranking of sales platforms for 2025 is for – based on numbers, not declarations. We check who stayed at the top, who gained, who disappeared from the radar, and why some new platforms are gaining fame… despite not yet being in the official ranking.

Leaders without surprise – which sales platforms dominated the ranking in 2025 in Poland?

In 2025, the balance of power in the e-commerce market in Poland did not bring great surprises. The biggest players maintained their positions, and the differences in reach and user numbers only confirmed the dominance of well-known brands. So how do the most popular marketplaces in Poland currently present themselves?

TOP 1: Allegro, the undisputed leader of Polish e-commerce

With a result of over 21 million active users monthly, Allegro still holds the first place in the ranking of sales platforms in Poland. That’s more than half of the entire e-commerce market – a result that speaks for itself. The key to success? Combining vast reach with comprehensive infrastructure: promotions, payments, logistics, 0% installment plans, and a buyer protection program. Sellers value Allegro for the ability to reach millions of customers without building a store from scratch, and buyers – for the convenience and trust in a brand that has been with them for two decades.

TOP 2: OLX – the king of local sales that is still doing well

Although it operates in a completely different model than Allegro, OLX still attracts a huge number of users – around 10 million monthly. It’s an ideal space for people who prefer direct sales, personal pickup, and no commission fees. Although the platform does not support online payments and logistics, for many users, this is an advantage, not a drawback. Especially in categories such as furniture, household appliances, or services, OLX remains unrivaled – and it doesn’t seem like this will change anytime soon.

TOP 3: Vinted – second-hand fashion breaking into the mainstream

Over 8 million monthly users and a continuously growing base of active sellers – Vinted proves that an uncomplicated, mobile sales model can work wonders. Free listing of ads, an intuitive app, and a delivery system cooperating with Paczkomaty – all of this ensures that Vinted occupies a place in the TOP 5 most visited platforms in Poland. It is also the answer to growing ecological awareness: buying second-hand clothing has long ceased to be a taboo topic.

TOP 4: Amazon – a global player still growing in the shadow of Allegro

With about 5 million users monthly, Amazon may not be number one, but its growth is systematic and well-thought-out. It operates strongest in categories like electronics, books, and tech products, but the FBA (Fulfillment by Amazon) program is attracting more and more SMEs. It’s a platform that focuses on speed and automation, and while it hasn’t yet dominated the Polish market, it is gaining the trust of more demanding customers year by year.

TOP 5: Empik Marketplace – culture, lifestyle, and a growing brand base

With a strong offline brand and around 3 million online users monthly, Empik is developing in a very specific direction. The marketplace focuses on books, entertainment, and lifestyle products – from cosmetics to children’s products. Thanks to brand recognition and loyal customers, Empik is an ideal place for brands wanting to reach a more targeted audience. It’s an example of a platform that operates not so much through mass, but through quality and tailored offerings.

Ranking of online marketplaces – where do you sell best? Analysis of revenues, user numbers, and reach

The data from the report is clear: the highest traffic and the most transactions occur on Allegro – both in terms of the number of sellers and basket values. OLX and Vinted gather high traffic, but with lower transaction values. Amazon is gaining strength, especially in the electronics and home appliances category. However, it is important to remember that high user numbers do not always mean high revenues. Combining reach with conversion quality is crucial for a seller. The marketplace ranking also clearly shows: more and more brands are operating simultaneously on multiple platforms, not limiting themselves to just one.

Ups and downs in e-commerce – which platforms are losing, and which are gaining?

The year 2025 brought a few surprises. Shopee disappeared from the market, and some smaller platforms experienced significant declines. Veepee, Westwing, and other closed sale models (so-called shopping clubs) stopped being mass-market. On the other hand, Empik, OLX, and Kaufland are gaining the loyalty of new users. Interestingly, interest in local platforms and direct sales has also increased. It is apparent that customers are looking for simplicity, clear conditions, and intuitive purchasing systems. This is where space for new sales models emerges – more personal, based on creators and recommendations.

RefSpace outside classification, but with great potential! The growing role of community-based sales platforms

RefSpace is not yet appearing in official rankings, but for many micro-entrepreneurs and creators, it’s a real alternative to traditional marketplaces. Instead of fighting for attention among thousands of similar offers, a user creates their own Space – with recommended products or their own services. You don’t need a store, warehouse, or order handling – suppliers take care of that. You focus on showcasing what you truly like and recommend. RefSpace operates like a marketplace but is based on relationships and trust, not algorithms. In a world saturated with advertising and repetition, this could be an invaluable advantage – even if it’s not yet visible in the tables.

School for suppliers, manufacturers, and brands RefSpace is a new, effective sales channel based on relationships: you list products, set a commission, and enthusiasts in their Spaces create engaging content and attract ready-to-buy fans. 

For users, it’s a place where instead of ads, they receive reliable recommendations from trusted creators, convenient access to interesting products, and a comfortable shopping experience offered in video form without unnecessary noise. RefSpace combines the advantages of a marketplace with the power of community – relationships win over algorithms.